The Kickstarting of Ethical Clothing Line de la COMMUNE
I first met Reese De Luca and Daniel Arango, the guys behind men's premium fashion brand de la COMMUNE, when they approached me asking to style their photo shoot about a month ago. I went in not knowing much, and agreed to do it because I had such a fun phone conversation with Reese. Turns out I discovered two amazingly innovative guys trying to make stylish and conscientious clothing. Finally an ethical and relevant men's brand from Montreal.
The brand recently embarked on a 40-day kickstart quest to raise $22,000 to make their design dreams come true. Their kickstarter http://kck.st/Z7GMN1 started on September 22, 2014 and will run until October 31, 2014. Go check it out, you'll feel more than compelled to donate!
The brand is ahead of the curve with their unique social media tactics, for example having local influencers model their custom (and very soft) “Kickstart de la COMMUNE” t-shirts. This was a perfect way to involve the city in the campaign. Among those who participated were broadcast radio's Tony Stark, Notable’s Editor in chief Karolina Jez, celebrity stylist Cary Tauben, founder of IX Daily Nick Younes, and us, your favourite twins! We like to support local, smart, ethical ideas and you should to! This is a project well worth backing.
Nick Brutus Grass
The Trollsen Twins
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