WATCH | Cadence Weapon Release Stunning Visuals For "My Crew (Woooo)"
Feast your eyes and ears on this piece.
For this piece, Cadence Weapon teamed up with Kevin Calero who directed the video for "My Crew (Woooo)" with lots of influence from late 90s Hype Williams videos. They got the chance to use hi-tech film equipment in the process such as the crane used in the Oscar-nominated Arrival. The video (and song) revolve around Cadence Weapon’s experiences living in the city of Montreal with a fresh audio-visual aesthetic to match the vibes.
Through frenetic tongue-twisting verses that call out internet trolls and Camo pant-wearing cops, "My Crew (Woooo)" mirrors the energy of Montreal’s underground afterhours party scene, complete with hedonistic imagery and shout outs to his crew dwelling in the various neighbourhoods of the city. Cadence describes the song as:
An anthem about unapologetically being who you want to be, no matter what anybody else thinks.
If you are from Montreal, you will recognize a bunch of familiar faces including Odile Myrtil, Lunice, and other models we've featured on the site before.
Watch the video above.