Static Gold Bring the Funk in New Video “Fury’s Dance’’

Static Gold Bring the Funk in New Video “Fury’s Dance’’

Filed under: 
Music Videos

Just the other month I was getting my groove on at the 1st edition of Montreal Funk Soul Festival where local funkadelic swing band Static Gold closed the night with an amazing, upbeat and energetic performance. So there’s no chance I was going to miss out on the band’s release of their first music video, which they premiered last week.

Static Gold

Fury’s Dance is a joyride of a video with amazing dancing and a great look into the energy you’d find at a Static Gold show. I got keyboard player Sam Chaco to talk a bit about the concept for the video which originated from his artistic mind:

Sam: We were originally going to do a music video for our single “Dance”. The song is about spreading good vibes and dancing, so our idea was a feel-good video where Zaynab wanders through the streets and engages with the pedestrians, eventually creating a fun street party. Although “Dance” is one of our strongest tunes, the idea for the video lacked originality. So we opted to choose a song where we could get more creative and tell a story.

The music video idea I came up with for Fury’s Dance is a dance battle occurring in the 1920’s, separating on one side a group of traditional dancers, suited for the time, and on the other, a more modern, hype group that does not “fit in”.  They look like they come from the future. The judges are very snobby, traditional and very dogmatic in their approach. They do not like anything that is different, that shocks, that is out of their comfort zone.

In this case, the song of revolt [Fury’s Dance] is not about political or socio-economic revolution, but rather a cultural revolution through dance. Led by the powerful voice of the narrator (Zaynab) and the revolutionary dance moves of the modern dance crew, the revolution spreads contagiously. The traditional dancers, and eventually the judges, learn to embrace novelty. They adapt and successfully learn to blend traditional and modern elements.

All in all, the themes of the video go hand in hand with many of Static Gold’s core values: letting loose, getting rid of prejudice, the combination of traditional and modern elements as an important tool for personal development and growth, and the embracement of diversity as a true source of artistic innovation.

We also had a blast dressing up in a bunch of old costumes we found at Eva B, and testing our acting chops. I hope that through this visual collaboration comprised of many of Montreal’s talented local artists (dancers, videographers, photographers, etc.), people realize that Static Gold isn’t here just to create music – we want to participate in Montreal’s vibrant art scene and engage in all sorts of multi disciplinary projects.

You can catch Static Gold next at Divan Orange on May 17th but until then do yourself a favour and listen to their soundcloud.

picture source: 1

Share this article

Comments

Content Stream

If you're not aware yet, summer is here, and JT Soul is back with a fire track. Even if you still don't know who JT Soul is, his new dancehall anthem "LOUD" should be on your "day off and drinking" playlist. This in-house production by ODDIO's star pupil is the furthest he's strayed from his usual...
CRi quickly made his mark on the Montreal electronic scene by offering a singular sound influenced by house synths, syncopated snares and a futuristic bassline. Self-taught, the artist managed to make a name for himself. We even featured him during his beginnings on our Podcast series, not knowing...
You might have heard of Maky Lavender if you're from Montreal. If not, this is your chance to discover the multi-talented character in all his glory. Born in Montreal, Maky Lavender discovered his interest in music through dancing first and foremost. His experience putting together vlogs has gotten...
Ocean Potion. That’s the name of this band. Mike O’Brien and Jason Haberman began to write and record together following a joyous tour with our respective bands, Zeus and Yukon Blonde. They really bonded one night on the road when Mike and his bandmates jammed carrot sticks and cauliflower chunks...
We're swooning over laye , this new urban pop artist that just popped on our radar. The Montreal-born singer/songwriter is a force. An old-soul with future quality, she gives off an aura that is desirable, mysterious and provoking. Her talent lies within the lyrics, as a writer, she lays down words...
Canadian based duo Garçons just got on our radar. Composed of Deelo and Julian Strangelove , the duo is a force to be reckoned with. They both work great together, complimenting each other through Julian's soulful productions inspired by Reggaeton, offering the perfect vehicle for Deelo 's vocals...
Canadian R&B and Urban Pop artist, Kevin Edworthy, musically known as KVNE , just dropped his first single "Make Me Better" The artist’s new single pairs his soulful lyrics with intricate R&B melodies, accompanied by the sounds of classic 808 trap. The single is his most fan relatable piece...
Kalyna Rakel has a mind, voice, and vision all her own. While many up-and-coming artists could be tempted to jump at a record deal offer, the Canadian singer/songwriter did the opposite, walking away from one and returning to basics, like teaching herself guitar and busking busy streets. Her early...
This vibe is sick. Ragers just recently dropped their Raw Footage EP and we just can't get enough. The current track we have on rotation is "Medicine" featuring none other than Lou Phelps. A breezy tune that is seamless with the rest of the EP and just oozing good vibes all around. Raw Footage...
Montreal-based apparel brand OFFICIEL just launched the lookbook for their latest collection. Shot by MANNY , the lookbook features both female and male looks in an urban setting surrounding a basketball court. The collection features their signature logo-branded jackets, windbreakers and shorts/...
Cadence Weapon shares the stunning video for his single, "High Rise" . The audiovisual essay explores timely topics and speaks truth to the current climate of gentrification, urban spaces and the evolution of metropolitan life. Filmed in Toronto’s downtown core, the video was directed by Lester...
We've had Morpheus' Arms on our radar for quite some time now. Ever since we layed eyes and ears on this trio hailing from Rimouski and now based out of Quebec City, we've been excited to see them grown from boys just having a good time, to taking their music more seriously. Composed of Max​ ​Ruest...