Static Gold Bring the Funk in New Video “Fury’s Dance’’
Just the other month I was getting my groove on at the 1st edition of Montreal Funk Soul Festival where local funkadelic swing band Static Gold closed the night with an amazing, upbeat and energetic performance. So there’s no chance I was going to miss out on the band’s release of their first music video, which they premiered last week.
Fury’s Dance is a joyride of a video with amazing dancing and a great look into the energy you’d find at a Static Gold show. I got keyboard player Sam Chaco to talk a bit about the concept for the video which originated from his artistic mind:
Sam: We were originally going to do a music video for our single “Dance”. The song is about spreading good vibes and dancing, so our idea was a feel-good video where Zaynab wanders through the streets and engages with the pedestrians, eventually creating a fun street party. Although “Dance” is one of our strongest tunes, the idea for the video lacked originality. So we opted to choose a song where we could get more creative and tell a story.
The music video idea I came up with for Fury’s Dance is a dance battle occurring in the 1920’s, separating on one side a group of traditional dancers, suited for the time, and on the other, a more modern, hype group that does not “fit in”. They look like they come from the future. The judges are very snobby, traditional and very dogmatic in their approach. They do not like anything that is different, that shocks, that is out of their comfort zone.
In this case, the song of revolt [Fury’s Dance] is not about political or socio-economic revolution, but rather a cultural revolution through dance. Led by the powerful voice of the narrator (Zaynab) and the revolutionary dance moves of the modern dance crew, the revolution spreads contagiously. The traditional dancers, and eventually the judges, learn to embrace novelty. They adapt and successfully learn to blend traditional and modern elements.
All in all, the themes of the video go hand in hand with many of Static Gold’s core values: letting loose, getting rid of prejudice, the combination of traditional and modern elements as an important tool for personal development and growth, and the embracement of diversity as a true source of artistic innovation.
We also had a blast dressing up in a bunch of old costumes we found at Eva B, and testing our acting chops. I hope that through this visual collaboration comprised of many of Montreal’s talented local artists (dancers, videographers, photographers, etc.), people realize that Static Gold isn’t here just to create music – we want to participate in Montreal’s vibrant art scene and engage in all sorts of multi disciplinary projects.
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