NFL Seeking Further Global Expansion

NFL Seeking Further Global Expansion

Filed under: 
Tech & Sports

London’s love affair with the NFL has been growing stronger, and now the league’s top brass are seeking to expand the football audience into previously unchartered territory.

Anyone walking the streets of London last weekend won’t have failed to notice that the NFL was in town. Flags lined the streets, fan parks took over public spaces at famous tourist centres like Piccadilly Circus, and everywhere you looked there were fans of the Jacksonville Jaguars and the Buffalo Bills getting ready to watch their teams do battle at the world famous Wembley Stadium.

The game was not only played in front of a sell-out 84,000 crowd, it was also something of a classic contest. Despite the two teams enduring tough times of late, they treated the British NFL fans to some exhibition football and a dramatic contest that was as unpredictable as it was enjoyable.

London drama

The Jags emerged victorious in the end, 34-31, courtesy of Blake Bortles’ touchdown pass to Allen Hurns with just 2:16 remaining. The spectators, who had descended upon London from all over the British Isles and also from Europe, left the stadium having been thoroughly entertained.

The sport has been popular in the UK for a long time, but the difference between the following it has now and the following it had in the 1980s and 1990s is that the novelty factor has worn off. The game now has a true legacy and heritage in the United Kingdom.

Between 1986 and 2005, fans in the UK were limited to one live pre-season fixture every year, and this helped to introduce the sport to British people. But now, with the International Series offering regular action on the doorstep for Londoners, there is an opportunity for fans to develop a connection with particular teams, and to follow them as they would their British soccer or rugby sides.

Cultural shift

British sports culture is being reshaped by the NFL’s popularity, and the unique spectacle that the International Series brings to town is forcing the likes of the British Premier League to raise their game in terms of the value for money it can offer matchday spectators.

Sports betting providers are also reaping the benefits, as the UK’s legions of gambling enthusiasts flock to the bookmakers, while back in the USA it can also prove popular. Competition among bookmakers is therefore fierce and means there are plenty of great incentives, such as a 100% sign-up bonus at Iron Bet, among the vast numbers of providers.

New frontiers

Naturally, such success in exporting the unique NFL product breeds the desire for more. NFL executive vice president of international Mark Waller has his sights set on Mexico, Canada and China as he seeks to add to the already staggering $12 billion that the league generates in revenues every year.

Waller described those countries as “our next stage”, given that the NFL already has offices in all three, and he also highlighted Brazil and Germany as “the next two frontier markets”.

There is talk of the Pro Bowl in February 2017 being moved to Brazil to give the fifth most populous nation on Earth the chance to witness the NFL action first hand. After two successful seasons of hosting two games in London, there are plans to double that in 2016.

With Waller at the helm, it seems no bridge is too far for the NFL. As the fans in London will testify, it is a truly powerful product.

#

Image credit: imago-sportfoto.de

Share this article

Comments

Content Stream

If you haven't heard of Maddee yet, now is the time to jump on this. She's played various amounts of shows, opening for big acts and smaller names as well as festival across the nation. Her first solo offering, being released on Beatnik is titled "Lost" - This is Maddee 's debut, and definitely...
CLOUDE is an artist to watch out for hailing from Calgary, Alberta or "Flamecity" as they like to call it. He just released a new music video for his hit single "500 Grand". Bragging about his current success and the lifestyle along with it, the video follows Cloude and his posse in industrial...
This New York Fashion Week , it was all in the details...the deconstructed, oversized and extremely 80's inspired details. Street style notes: The Balenciaga Bernie Sanders logo, everywhere. Gucci too. Shoulder pads and colorful to-the-floor dresses. Blouses in all shapes and exaggerated sizes. Did...
EVERY SUNDAY. We feature the best underground tracks & remixes, and most of them are up for free download. We prioritize Canadian producers and acts but it is not exclusive. Every Sunday, we'll round-up all of our favourite remixes and tracks we've received through submissions and lay them out...
Between missing jewelry, screaming fits, naked models and buckets of sweat, we somehow managed to get it all done. Check out some behind the scenes photographs from the backstage of our runway show for Festival Mode et Design , shot by Delphine Lewis and Alex Black . Featured designers: Panisa...
Bringing old-school vibes to the modern digital age. You must be familiar with the name Sandy Pearlman & Bones , as we've covered many of their releases throughout the past. Well, they're back, this time collaborating with Toronto MC Keysha Freshh to release their All The Wrong Places EP, a...
The Red Bull Music Academy has been around for quite some time, taking over cities across the country in the form of Bass Camps: offering workshops and panels for anyone interested in learning more about the music scene and the process various producers, DJs and artists have taken to make it in the...
Microsoft Paint was (and always will be) the OG digital art platform, so when I stumbled on this dude's art, I knew I wanted to know more about it. Jake Jackson is an illustrator from Bowmanville, Ontario, his instagram is filled with colourful illustrations of influencers, hot people with a hint...
It's a rare occasion to stand-out as a progressive rock band, to me at least, and Vesper Sails achieved just that. The San Francisco-based quartet made me do a double-take as I lent my ear to the music and found myself immediately diving deep into their world. Uncategorizable as a specific sound,...
If you are still unfamiliar with Liyv 's world, click here to read our previous interview. Liyv is a Seattle-based multi-talented singer/songwriter who's got the full package: easy-to-listen to pop songs with quirky lyrics, a visual aesthetic that will satisfy your eyes for days, and a personality...
Lunice just dropped his debut LP CCCLX (360) , start screaming. The long-awaited release, now available on all official platforms, has been way overdue. He’s been busy perfecting it behind the scenes all while offering up gems left and right, just enough to tease us while we wait. His debut LP,...
Not too long ago, local label Nowadays Records had dropped their Nowadays vol. 7 (Montreal Tape) featuring tons of local talents in what seemed like an overwhelming amount of music coming from the woodworks. Fast-forward a couple months later, and we get the visual treatment from Rats / Sacha...