NFL Seeking Further Global Expansion

NFL Seeking Further Global Expansion

Filed under: 
Tech & Sports

London’s love affair with the NFL has been growing stronger, and now the league’s top brass are seeking to expand the football audience into previously unchartered territory.

Anyone walking the streets of London last weekend won’t have failed to notice that the NFL was in town. Flags lined the streets, fan parks took over public spaces at famous tourist centres like Piccadilly Circus, and everywhere you looked there were fans of the Jacksonville Jaguars and the Buffalo Bills getting ready to watch their teams do battle at the world famous Wembley Stadium.

The game was not only played in front of a sell-out 84,000 crowd, it was also something of a classic contest. Despite the two teams enduring tough times of late, they treated the British NFL fans to some exhibition football and a dramatic contest that was as unpredictable as it was enjoyable.

London drama

The Jags emerged victorious in the end, 34-31, courtesy of Blake Bortles’ touchdown pass to Allen Hurns with just 2:16 remaining. The spectators, who had descended upon London from all over the British Isles and also from Europe, left the stadium having been thoroughly entertained.

The sport has been popular in the UK for a long time, but the difference between the following it has now and the following it had in the 1980s and 1990s is that the novelty factor has worn off. The game now has a true legacy and heritage in the United Kingdom.

Between 1986 and 2005, fans in the UK were limited to one live pre-season fixture every year, and this helped to introduce the sport to British people. But now, with the International Series offering regular action on the doorstep for Londoners, there is an opportunity for fans to develop a connection with particular teams, and to follow them as they would their British soccer or rugby sides.

Cultural shift

British sports culture is being reshaped by the NFL’s popularity, and the unique spectacle that the International Series brings to town is forcing the likes of the British Premier League to raise their game in terms of the value for money it can offer matchday spectators.

Sports betting providers are also reaping the benefits, as the UK’s legions of gambling enthusiasts flock to the bookmakers, while back in the USA it can also prove popular. Competition among bookmakers is therefore fierce and means there are plenty of great incentives, such as a 100% sign-up bonus at Iron Bet, among the vast numbers of providers.

New frontiers

Naturally, such success in exporting the unique NFL product breeds the desire for more. NFL executive vice president of international Mark Waller has his sights set on Mexico, Canada and China as he seeks to add to the already staggering $12 billion that the league generates in revenues every year.

Waller described those countries as “our next stage”, given that the NFL already has offices in all three, and he also highlighted Brazil and Germany as “the next two frontier markets”.

There is talk of the Pro Bowl in February 2017 being moved to Brazil to give the fifth most populous nation on Earth the chance to witness the NFL action first hand. After two successful seasons of hosting two games in London, there are plans to double that in 2016.

With Waller at the helm, it seems no bridge is too far for the NFL. As the fans in London will testify, it is a truly powerful product.

#

Image credit: imago-sportfoto.de

Share this article

Comments

Content Stream

EVERY SUNDAY. We feature the best underground tracks & remixes, and most of them are up for free download. We prioritize Canadian producers and acts but it is not exclusive. Every Sunday, we'll round-up all of our favourite remixes and tracks we've received through submissions and lay them out...
When you stumble upon gold, you feel it right away. This is what happened when I discovered AMISTAD , a band based out of a small town in British Columbia. I kind of wish I had heard of them sooner, but glad that it was the video for their single "Darkerside" which got on my radar. The 5-piece band...
Produkt is a Hip Hop artist from the Bronx who’s grass-root philosophy in building a fan base has gotten him buzzing. With a strong foundation of hardcore Hip Hop fans who have embraced him for his lyrical ability, the NY emcee is looking to break out to a wider audience with the type of songs that...
A rare Nashville-native, Jessie Early caught our ear. Her debut-EP is a blend of singer-songwriter lyrics, pop sensibilities, and a little 80's nod. Between her original home-made Garage Band beats, her husband Aaron's drum parts, and Larson's fresh perspective, the unique beats and arrangements...
Berlin-based, New Zealand-born Noah Slee is an artist on the rise. Known for his smooth-like-honey vocals and highly relatable narratives, you will definitely dig what he's got to offer. He recently dropped visuals for his single "Rampant Wild Free" , taken from debut EP to your inner hippie &...
Ruben Young is a 25 year old independent pop artist from Calgary. His debut single "Take Her Down" has taken the interwebs by storm, landing a high spot on iTunes Canada's Pop Chart. His soulful voice gives his sound a contemporary twist merging future bass synths and catchy melodies. Not a lot of...
Mad Ones is a local Montreal streetwear brand established back in 2013. They offer a wide-array of apparel for both athletics and streetstyle looks for men and women. They just dropped their most recent lookbook: Disparador , a mini-capsule collection to start off 2017 with a bang. Camo-style...
Converse is entering the apparel world with a bang. The new Converse Essentials collection, offered for both men and women, consists of today’s apparel must-haves. If you feel like you don't have enough of Converse in your closet, you can also add their tee, crewneck, pull-over hoodie, full-zip...
We've covered what Kid Bassline could do in the past, but this one is next level. Kid Bassline is known to dabble in afro-beat and world-style music, but this, is just unheard of at the moment. Strolling around on the net, he stumbled upon a Montreal tune by Pakouri ft. Ceejay titled "Bataille" and...
J’Nae Morrae is a multi-talended gal with a penchant for producing music, playing the piano and writing infectious pop songs. The Washington, DC based emerging act just released a new tune titled "When The Beat Drops" which we can't get enough of. The urban-influenced pop-club melodies and heavy...
If you're looking to spruce up your everyday gear with a little touch of "wavvy" patches, No April Just Fools has gotchu. They make iron-on patches inspired by random trends to fit perfectly on your plaid shirt, dad-cap or your jeans. It's a modern-take on all the 80s/90s heavy-metal patches trend...
Latre Art + Style is one of those gems you walk by and take a step back to just walk in because your curiosity has been picked on. If you want unique conversational pieces, this place is where you’ll get your fingers on it. Brian Vu founded and designed Latre (pronounced Later) with an...