Q&A | Canadian Video Director Xavier MC Is Young, Talented, and Fearless

Q&A | Canadian Video Director Xavier MC Is Young, Talented, and Fearless

Filed under: 
Trending News

You've probably watched at least one music video from Xavier MC

This young visionary from Montreal is best known today as a music video director for many young emerging talents, most notably dabbling in Hip Hop or Urban. He's shot the entire OOTD series for the Trollsen Twins and we've covered many of his videos on the site for acts such as Green Hypnotic, Laszlo, Ceasrock, and many more. His signature style is camera movements that remain organic and natural all while putting emphasis on the subject matter. 

We asked if he was down to do a lil' Q&A and he delivered. Scroll through below and get to know him a bit better.

How would you describe your work in under 140 characters?

I don’t really consider what I’m doing as actual work. I’ve always loved filming stuff, I’ve never felt like I was actually ‘’working’’. 

What was the last music video you watched?

That last A$AP Mob & Skepta video is insane. I love the treatment, concept, performances. It inspires me a lot that hip hop artists are now producing more & more short films, I think it brings us way closer to the artist’s perspective & brings hip hop to a new artistic level.

What was the first video you made and how has it shaped the way you go about your process nowadays?

The first videoclip I made was for Jei Bandit’s "Lightning".

It was me & my team’s first attempt to produce something that really gave out a vibe. We all had done some ‘’testing’’ before but that was really the first time we built something that held together. I came a long way since then but I still think that this video helped me define my own creative universe : dark vibes, primary colors, a touch of third eye elements & a heavy hip hop vibe.

Do you have anyone you look up to in the music video world?

Sure, I think you have to have idols to drive & inspire you. We’re at a turning point in the video industry where it’s becoming possible to make it as a one man team & that inspires me very much because I love seeing how one individual can push his projects & his vision.  At this time I’d say I have 2 main directors / shooters / editors in mind, which don’t always work alone, but perform insanely well in all roles : Christof Brindl & Zach Facts

Inspiration could come from a lot of different places. Are there any recent non-music video related pieces that speak to you?

I love photography, I honestly can’t take pictures, not my thing, but I love looking at any photographer’s work. I feel like you could turn any good picture into a video, it gives you a direct vibe that you can decompose piece by piece to build a storyline, I rely on pictures a lot for my inspirations.

Canada has got some amazing musical acts to choose from. Do you feel as though the local scene has given you the chance to be yourself when making videos?

Yes, very much. I am very grateful that most the artists I worked with respect my vision & trust me with the product I want to deliver. I’ve pretty much always had the liberty of choosing the concept, locations, scenes etc. in all of my videos. Sure, I’ve done some more mainstream stuff to try out new styles but I think my vision is getting sharper & I am now really putting a lot of myself in my work. Thanks to everyone who has helped me get there.

If you could pick any current musical act to work with, who would it be? and why?

I’d love to work with Earl Sweatshirt, he most definitely is one of my favorite artists at the moment. I love his vibe, his attitude, I feel like he’s creating a new kind of hip hop & I think I’d be a good fit to put his sound into images.

Do you have a go-to website, blog, tumblr or subreddit ? 

Not really, I’m more of a surfer, I go where the internet takes me. I listen to lots of bullshit but when I find something good, it’s a rare gem.

What can we expect from you in the near future?

You can expect to see my name a lot this season. I’ve got 4 new clips to drop before Christmas, I’m directing a new webserie, hopefully starting a new hip hop cypher video weekly capsule & I’ll be trying to make my way to Europe to work with some more artists from Paris X Brussel. 2017 is going to be pretty intense !

#

You can watch his stuff, and learn more about Xavier MC on the links below: 

IG : @xaviermc.prod
facebook.com/xaviermc.prod/
twitter.com/XavierMC_Video
vimeo.com/xaviermc

 
 

Share this article

Comments

Content Stream

Summer is just around the corner, and these guys are ready to blow it up. MaxRuest , one third of Morpheus' Arms (which we've covered in the past here ), teamed up with the rest of his group, W.W , Vinny Bombay , and socialite Jemcee for the ultimate RapKeb music video to kick off the good weather...
Wanna get your feet in a pair of Yeezy Boost 350 v2 Triple White? Off The Hook , your fave Montreal premium streetwear store is teaming up (again) with Frenzy , the most unique marketplace app to let you cop a pair of Yeezys through what they call a Dropzone event. It's simple, you get the Frenzy...
Perfect timing for a feel-good song about your city. adhoc just released visuals for the infectious tune "my city" inspired by Montreal. The catchy hook and chorus will stick with you for a while as you bump this all throughout the summer celebrating what MTL has got to offer. The visuals, directed...
Montreal has seen a lot of good acts come and go. The thing with Speng Squire , we believe that he is here to stay. We previously stumbled upon his debut music video for "In The Fire" and we couldn't help but do a double-take, wondering where the hell this guy came from. With his debut music video...
Immerse yourselves in Lust 's world. Montreal-based Lust is going to make his mark on the scene with his latest release. His music is produced in a way where he taps into your dark emotions and helps translate them onto music that almost heals you for a few minutes. You'll find yourself dazing off...
Setting a new musical tone. Del Bel offers up a wide array of musical genius through their dark, enchanting music founded on the basis of pushing the boundaries of artistic process. They are known to have everyone expect the unexpected through unusual collaborations that end up being the foundation...
WILL is one to watch out for. Better known as Keisha Williams , this Toronto-based independent artist has officially made it onto our radar with her latest release. "Palisades" is WILL 's latest tune, accompanied by visuals that will get you going as soon as you hit play. Her soul-binding voice...
Montreal is a digital arts capital, 3rd in the gaming world, 4th global hub in the visual effects industry and a new vector in virtual reality and artificial intelligence. The fourth edition of the Montreal Digital Spring festivities is here, and is proposing a whole slew of activities related to...
French Canadian singer AIDA kickstarts the summer with her new tune and 80s inspired visuals. The funk-style tune, produced by Fresco Klüb , gave AIDA the urge to look up to her mom's personal stories growing up in the 80s era and offer up a nostalgic yet refreshing take in this day and age. "Let's...
Man! Canadian Music Week is in its 35th year. That's 35 years of pure music biz #flex AND contribution towards North America's accelerating music industry. You and I both know the wise mon that once said, "... started from the bottom, now we here," and those words my friends, have never been more...
If you haven't watched the first part, click here first. Following up on his last release, Allan Rayman just dropped Vol. 2 of his short film "Verona's Obsession" and we just can't get enough. Set to "Wolf" off his Roadhouse 01 concept album, the film follows him as he escapes the previous...
EVERY SUNDAY. We feature the best underground tracks & remixes, and most of them are up for free download. We prioritize Canadian producers and acts but it is not exclusive. Every Sunday, we'll round-up all of our favourite remixes and tracks we've received through submissions and lay them out...