Q&A | Canadian Video Director Xavier MC Is Young, Talented, and Fearless

Q&A | Canadian Video Director Xavier MC Is Young, Talented, and Fearless

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On Our Radar

You've probably watched at least one music video from Xavier MC

This young visionary from Montreal is best known today as a music video director for many young emerging talents, most notably dabbling in Hip Hop or Urban. He's shot the entire OOTD series for the Trollsen Twins and we've covered many of his videos on the site for acts such as Green Hypnotic, Laszlo, Ceasrock, and many more. His signature style is camera movements that remain organic and natural all while putting emphasis on the subject matter. 

We asked if he was down to do a lil' Q&A and he delivered. Scroll through below and get to know him a bit better.

How would you describe your work in under 140 characters?

I don’t really consider what I’m doing as actual work. I’ve always loved filming stuff, I’ve never felt like I was actually ‘’working’’. 

What was the last music video you watched?

That last A$AP Mob & Skepta video is insane. I love the treatment, concept, performances. It inspires me a lot that hip hop artists are now producing more & more short films, I think it brings us way closer to the artist’s perspective & brings hip hop to a new artistic level.

What was the first video you made and how has it shaped the way you go about your process nowadays?

The first videoclip I made was for Jei Bandit’s "Lightning".

It was me & my team’s first attempt to produce something that really gave out a vibe. We all had done some ‘’testing’’ before but that was really the first time we built something that held together. I came a long way since then but I still think that this video helped me define my own creative universe : dark vibes, primary colors, a touch of third eye elements & a heavy hip hop vibe.

Do you have anyone you look up to in the music video world?

Sure, I think you have to have idols to drive & inspire you. We’re at a turning point in the video industry where it’s becoming possible to make it as a one man team & that inspires me very much because I love seeing how one individual can push his projects & his vision.  At this time I’d say I have 2 main directors / shooters / editors in mind, which don’t always work alone, but perform insanely well in all roles : Christof Brindl & Zach Facts

Inspiration could come from a lot of different places. Are there any recent non-music video related pieces that speak to you?

I love photography, I honestly can’t take pictures, not my thing, but I love looking at any photographer’s work. I feel like you could turn any good picture into a video, it gives you a direct vibe that you can decompose piece by piece to build a storyline, I rely on pictures a lot for my inspirations.

Canada has got some amazing musical acts to choose from. Do you feel as though the local scene has given you the chance to be yourself when making videos?

Yes, very much. I am very grateful that most the artists I worked with respect my vision & trust me with the product I want to deliver. I’ve pretty much always had the liberty of choosing the concept, locations, scenes etc. in all of my videos. Sure, I’ve done some more mainstream stuff to try out new styles but I think my vision is getting sharper & I am now really putting a lot of myself in my work. Thanks to everyone who has helped me get there.

If you could pick any current musical act to work with, who would it be? and why?

I’d love to work with Earl Sweatshirt, he most definitely is one of my favorite artists at the moment. I love his vibe, his attitude, I feel like he’s creating a new kind of hip hop & I think I’d be a good fit to put his sound into images.

Do you have a go-to website, blog, tumblr or subreddit ? 

Not really, I’m more of a surfer, I go where the internet takes me. I listen to lots of bullshit but when I find something good, it’s a rare gem.

What can we expect from you in the near future?

You can expect to see my name a lot this season. I’ve got 4 new clips to drop before Christmas, I’m directing a new webserie, hopefully starting a new hip hop cypher video weekly capsule & I’ll be trying to make my way to Europe to work with some more artists from Paris X Brussel. 2017 is going to be pretty intense !


You can watch his stuff, and learn more about Xavier MC on the links below: 

IG : @xaviermc.prod


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