Why Is Montreal Spending $40 Million to Light the Jacques Cartier Bridge?

Why Is Montreal Spending $40 Million to Light the Jacques Cartier Bridge?

Filed under: 

Nothing says 'Happy 375th Birthday' quite like a light-up bridge and a heinous amount of spending.

The city of Montreal plans to light the Jacques Cartier bridge to mark the celebration of this event, which sounds like a reasonable statement on its own. However, the proposed budget of approximately $40 million for this very event is not. It is in fact more than completely outrageous, considering similar projects have already been done around the world for a fraction of this price. There is no good reason why the cost estimate is projected so high when lighting a large bridge such as the Jacques Cartier bridge can currently be done for much less.


The City of Montreal needs to carefully re-examine why this project is costing so much more than the lighting of other bridges of this magnitude across North America before a turning point is no longer an option and tax-payers suffer as a direct result. 

oh no you didn't

Oh no you didn't!

Let's do some math, shall we? The actual total estimated cost for this birthday present is currently resting at $39.5 million. Thirty million of it will allegedly come from the federal government, with the balance coming from the City of Montreal  itself. Of course, like most other past construction projects around the city, Montrealers alike cynically suggest that the $39.5 million price tag will in actuality become much higher once the project is completed.


However arguably cynical, there is a certain degree of truth behind this prediction. 

For comparison's sake, let's look at an almost identical project in San Francisco where cost comparisons, exchange rates aside, should be similar enough within reason.

The lighting of San Francisco's Bay Bridge was a project completed only two years ago, so again cost comparisons should be similar when considering the total cost in relation to dollar value. Their bridge, which is almost one and a half times the length of the Jacques Cartier bridge, cost $8 million US, or roughly one quarter the cost estimated for the same thing to be done here. Simply, that means the City of Montreal is looking at spending $25 million more to light their birthday-bridge than San Francisco did to light theirs. Let that sink in for a minute.

san fran

Here's the best part: San Francisco's Bay Bridge lighting project did not cost taxpayers a cent. It was funded instead by private donations from arts patrons, business leaders, and ordinary citizens of the area.

The lead company involved in the Jacques Cartier bridge lighting project is Moment Factory, a Montreal based new media and entertainment studio specializing in multimedia environments whose work is apparently world class. The organization has been criticized in local media outlets as perhaps having "no regard for expenses" as they also apparently do business most often with the likes of Madonna, and major corporations such as Sony and the CFL.


This has left taxpayers enraged; locals in Montreal are offended by the government's laissez-faire attitude that suggests money is no object when it is the money out of their pockets that is being spent. I for one can't blame them.


Share this article


Content Stream

Dwelve into the world of aiwake . When meeting in Toronto, both Orphan Jr. and Riggadale teamed up to make music together under the form of a duo they call aiwake . Both of european and british backgrounds, we get the best of both worlds through the electronic-influenced trip-hop music. Their...
Personal fave Robert Robert is back at it with a perfectly tuned summer release with visuals to accompany it. His latest video is for the tune "Misunderstood" featuring Anna Majidson . The video follows two girls as they set off into what seems like a road trip to a chalet. Everything seems to be...
Don't sleep on this one. When we layed our eyes and ears on Ouri 's latest release, we did a double-take and got captivated for weeks. Ouri is an electronic producer, DJ and multi-instrumentalist based in Montreal. Her training in piano, harp and cello are what primarily influence her shape-...
We spoke to Grace Lillash , an Ohio teen who's work is bringing the 90's back in a big way. Trying to describe her images is useless, and can only be defined by a feeling - a nostalgia you could only experience while flipping through the pages of vintage magazines or old photos of friends. Her old...
Delphine Lewis escapes winter with a trip to San Francisco with her boyfriend in this film series shot with a Minolta XD 11. See more of her work here . Follow us on Instagram and Twitter for more.
Scouted at just 12 years old, Amalie is living life to the fullest; studying film, exploring the world, and playing dress up with haute couture. We got to chat with our go-to girl for outfit inspiration, check it out! What are you working on right now? I consider myself a creative person, so that...
Montreal native Gab Bois is a 19-year-old visual artist. When scrolling through Instagram's explore page, her images stand out - they make you pause, reflect, and screenshot. In the recent past, she's worked as a model, but is now in university studying to become a teacher. Like many of us, every...
Conflict of Ego is a philosophy with a brand – not the other way around. The brand looks to, quite literally ‘embody’ through design, cut, and textile, the cultural changes at work in our society, aiming to promote a message of acceptance and growth within our multi-racial world. photographer Sayeh...
I had the pleasure of interviewing a role model of mine - Dani Roche , owner of Kastor & Pollux , the full-service digital and experiences agency. At just 16 years old, Dani ran an online vintage clothing store that she promoted through her very popular online profiles, like Lookbook. Ever...
A reminder that the early 2000's was fashion's most perfect era. Thanks for this, Kaley Cuoco.
This Montreal staple built her career as a DJ through starting a weekly called Bass Drive Wednesdays in Montreal, and was well-known to hype up crowds week after week with her eclectic talent of blending all types of genres seamlessly - something not everyone is able to do. Let VILIFY carry you...
EVERY SUNDAY. We feature the best underground tracks & remixes, and most of them are up for free download. We prioritize Canadian producers and acts but it is not exclusive. Every Sunday, we'll round-up all of our favourite remixes and tracks we've received through submissions and lay them out...