PREMIERE | Alex Rand Releases Visuals For Captivating Single "Kindness"
We've got something new from Alex Rand.
Alex Rand is known to deconstruct elements of modern pop, R&B, and indie-rock, then carefully reassembles them into delicate and captivating song structures. His latest release is a music video for his single "Kindness" off his new EP which is launching at the same time.
The video was directed by and Max T and truly captures the essence and feelings evoked by Alex's sultry, almost-raw vocals layered over a progressive beat that will captivate you throughout the whole thing.
A lot of people can compare elements of his music to Sufjan Stevens, but with a maximalist approach, letting your inner emotions come up to the surface level through the whirlwind of musical elements that compliment one and another without damaging the experience.
Watch the video above.