Iggy's going Indian, but why?
I let out a sign of pain and disappointment as I let my face fall into my hands. I’m watching Iggy Azalea’s newest music video “Bounce”. I’ve finally gotten around to seeing it after having a crazy couple of weeks with minimal access to the glorious World Wide Web. After becoming admittedly addicted to Iggy’s “Work” video/song, I’ve been patiently awaiting the arrival of her newest material. Unfortunately the faux Bollywood disaster that is “Bounce” has left me with an emptiness that hopefully only continuing to repeat-play “Work” will heal.
It’s clear this time around Iggy collaborated with a different team than that of the French duo Jonas & François who created “Work”. Never have I seen a film team capture the overwhelming spectacle that is Iggy’s bodacious derrière (have you checked her ass out??) I don’t want to say that “Bounce” could have done with a little more bum attention, but… maybe it could have done with a little more bum attention. Instead, “Bounce” falls flat on almost all accounts. For some reason Iggy agreed to having the director team BRTHR throw her into a colourful, festive India wherein she is a beaming, white beacon of purity that is untouchable by the coloured powder of the Hindu festival Holi.
The whole thing makes me think of Gwen Stefani recruiting all the Harijuku girls to basically be modern slaves (who couldn’t talk!): White platinum blonde girl enters foreign country, seemingly exerts her shiny white privilege all over the brown community around her while she sings “Shittin’ on everyon, sippin’ whatever we feelin’/ Real real good, hands to the ceiling/Dancin’ we dizzy, we spinnin’ we spinnin’/All about money, the night’s never ending/ We party till morning, tomorrow we kick it”
Sorry but what?! I thought Iggy was way more talented than the usual shitty club songs wherein if you compiled them all together you would get something very similar to Iggy’s “Bounce”. She might as well be singing, “Swagging out hard core all you bitches/ /Sipping on the sizzurp/Dance until the morning/DJ play my song/ Throwing cash down hard/ETC ETC ETC”
So what’s the deal? Iggy pulled of "Work" with cred, origniality and charm. The only redeeming quality of the "Bounce" music video is that Iggy looks pretty fucking awesome in her gold jumpsuit and flashy gold pope hat. Nothing’s really that controversial anymore but that get up in particular does enough “controversy damage” that she comes off as a cool girl. Apart from that, Iggy seems uncomfortable with the whole idea of the video as well as the song itself… my question is, is there new management? Did she really write this? Because as a rapper, her lyrics are way more sharp, intricate and catchy in “Work” than the blasé, tired crap that she’s singing about in “Bounce”.
Despite how lame this music video is, I'm holding strong on my Iggy fangirling. All I can say is I'm STILL patiently awaiting for more material fromIggy and even more so wishing that it has more kick and originality than "Bounce". Till then, I'm still replaying "Work" on my iPod while I make my morning commute.
Mary MacIsaac lives, works and studies in Montreal. She enjoys any and all things purple, staring at babies, and gets a sick sense of satisfaction in catching the bus on time. Keep up with her Instagram mayonnaise art by following @tittyprincess.