Q&A | Immerse Yourself in Visually Tasteful’s Universe Showcasing Montreal’s Contemporary Culture

Q&A | Immerse Yourself in Visually Tasteful’s Universe Showcasing Montreal’s Contemporary Culture

Filed under: 
On Our Radar

From time to time, you fall onto something by mistake, and it changes you a bit. 

That's what happened when I discovered Visually Tasteful. Hailing from Montreal (Laval, more specifically) - this creative visionary really grabbed my attention when I saw one of the photo projects he did with our homie High Klassified, and I had lurk some more. 

Utilizing different mediums such as video and photography, the overall style is hard to pin-point and categorize in itself. However, you will find a mixture of portraits set in surreal environments, sharp shadows and almost perfectly saturated colours that make you dream of a new world. 

One of the most recent projects was a promo video for a local group called Fabrikate, which showcases his wide-array of directing creativity to match the branding elements of whoever he works with: 

We asked if the man behind the vision if he was down to do a lil' Q&A and he delivered. Scroll through below and get to know him a bit better.

Can you describe Visually Tasteful in under 140 characters?

VT is a creative ecosystem curating, tastefully interpreting and nurturing creatives around contemporary culture, fashion, art and music.

How many people make up your team?

VT + creators, so it’s indefinite.

When did you start this collective and what project kicked it all off for you?

VT started in 2015. We were behind the creative direction for the album BODIES by Montreal duo Fabrikate. We collaborated with great artists including Daniel Bruno Ferreira, Isabella Forget, Patrick G Nadeau and the whole crew from Five Knights in collaboration with House of Youth studios to produce this project.

And we really went to the core of the music to depict it in a visually tasteful manner.

What inspires you the most to the point where you know you wanna start a project?

When the project/ subject has a character/ persona. When one is truly themselves in their craft. When we see how passionate the person is behind their project. When it has great potential.

You've worked with a bunch of cool cats from the underground urban scene in Montreal, more notably High Klassified and JT Soul. How did this work out? Did you approach them or was it the opposite?

They just sort of happen, it’s half-half to be honest. People who approach us, is for our style/mood and the people we approach is because of their taste. For JT Soul, his label Oddio had approached us. With High Klass, he knew my little sister, we appreciated each other’s work and style, we’re both from Laval. We linked up for a creative day and clicked since.  

Does the city of Montreal inspire you in any way? If so, what? how? why?

What inspires us are the people within our city. Montreal has so much potential to be the driving force and being recognized for its creativity. People in our city are far more in touch with their creative side and we’re there to support them visually.

Your photography work is different than what we usually see from local photographers. What is your process when editing the photos to make them look out of this world?

Our process is to truly understand the universe of the person we’re working with.

Every person/ brand tells their story through their craft. So we try to immerse them within their own.

If you had to pick one gif to really encompass the vibe and aura of Visually Tasteful, what would it be?

Any upcoming projects you are working on that you can tease?

Yesss!  High Klassified is working on a new EP called Kanvaz, which we’re very excited about. Also working on content for Gxlden Child & Chris James.

Visit his world right here, right now: 

www.visuallytasteful.com

facebook.com/VisuallyTasteful

Share this article

Comments

Content Stream

Discovered this cool cat through Grandbuda 's lastest drop . Hailing from Montreal, local emerging rap artist Rowz is officially on our radar. He just dropped his debut single "Slide" and we can't stop playing it on repeat. Produced by David Greene , the tune also features CJ Flemings , both laying...
EVERY SUNDAY. We feature the best underground tracks & remixes, and most of them are up for free download. We prioritize Canadian producers and acts but it is not exclusive. Every Sunday, we'll round-up all of our favourite remixes and tracks we've received through submissions and lay them out...
Meet Tee Krispil . This Toronto artist just released her debut single "Let It Slide" with visuals to accompany. Fully produced by women, the video was shot in collaboration with Claire and Gizelle of NMTE Productions, showcasing a bit of a fun and quirky side of Tee Krispil . It’s about using your...
[read our first interview here] Eros is a touring event that will combine works by international and local artists. These talented artists will be touring to showcase their art works, visiting Toronto's 8Eleven (December 16th) and Montreal at Projet Pangee (December 16th), and Godberd (December...
He wears his emotions on his sleeve. idkCharlie is from Toronto and just dropped his debut mixtape titled Sadboy Lullabies - The 7-track project is composed of dark trap, notably produced by fellow Toronto locals MS , Oliverislost , Beau Geste , and Swirl . We get to dive deep into the world inside...
Toronto’s Prime Boys are no strangers to putting on for their city. Together, the trio has made an impact on the hip hop scene both locally and globally, by consistently releasing projects that speak directly to the urban culture that they are a part of. Prime Boys have released visuals for their...
Toronto's Birthday Boy collabs with talented vocalist Trish on new single titled "Magic" out today via Brooklyn label Bastard Jazz , "Magic" represents the first cut off a forthcoming EP, Joseph due 2018. Listeners hear Birthday Boy launch into a rich soundscape of R&B influenced rhythms, a...
Eros is a touring event that will combine works by international and local artists. These talented artists will be touring to showcase their art works, visiting Toronto's 8Eleven (December 16th) and Montreal at Projet Pangee (December 16th), and Godberd (December 22nd) with performances by Santiago...
Following a year-long hiatus after the release of his well-received full-length album If It Happened To Me via Ghost Club Records, GrandBuda finally gives us a sign of life with his new single "PAPI" featuring his local homie Rowz . The single, produced by LOULOUXIV also got an impromptu visual...
Sri Lankan born Toronto based rapper/director Shan Vincent de Paul unveils his self-directed video for “Bitch Go” . A dance based approach that turns his confrontational anti-trump anthem into a colourful, fashion forward visual. Watch the video above, and read our interview with him here
Vancouver-born singer/songwriter Claire Mortifee has officially gotten on our radar. We had never heard of her before today, and to our surprise, we should've known about her much sooner. There is an undeniable purity to her music, conscious lifestyle and self-love theme throughout her work, and we...
This isn't the first time we've heard of EhCee . We previously covered his infectious vocal arrangements, and now we get a full EP to indulge in. This rising talent from Vaughan, Ontario, Canada just dropped his latest EP titled TRusT . This 5-track project features an amalgalm of deep-vibed catchy...